Smart, sustainable marketing for professionals who sell expertise

You don’t sell products. You sell knowledge, insight, and experience.
This requires a different approach to marketing—one that builds trust, reflects your unique point of view, and grows your business.

  • Your expertise is clear. And I’ll make sure your message is too—with a strong narrative that reflects your values, voice, and vision.

  • Your website shouldn’t just exist. It should build trust. I develop web content that turns visitors into clients.

  • Polish your profile. Post with purpose. I’ll help you build visibility and credibility—without the fluff.

  • Share what you know in a way that’s useful, consistent, and true to you.

  • From onboarding resources to intranet copy, I’ll help your team communicate clearly and deliver confidently.

What I Do

I help consultants, advisors, solopreneurs, coaches, and in-house professional services teams clarify their message and communicate it well—across the platforms that matter most.

Who Might Be Interested

I work with professionals who want to build trust, expand their reach, and align their marketing with their values. Together, we create strategic, sustainable content that reflects who you are and where you’re going.

  • Refine your message. Establish trust with clients and collaborators. Share your ideas with more confidence and consistency.

  • Clarify your value and communicate it in a way that resonates—across your website, LinkedIn, and beyond.

  • Strengthen your employee communications, support adoption of new services, and drive internal alignment around your brand.

How We Can Work Together

Whether you're reworking your messaging, launching a new site, or simply need a hands-on partner to help shape your story, there are a few flexible ways we can collaborate.

  • For clarity and momentum on specific initiatives

  • For ongoing strategic support and content creation

  • For focused strategy sessions, content reviews, or ad hoc marketing guidance

Why Me

Hi, I’m Laura—marketer, growth strategist, and partner to professionals who sell expertise.

I started this business because knowledge workers and service-based professionals need a different marketing playbook. There’s no tangible product to show off, no one-size-fits-all pricing, no simple demo to run. You’re offering something far more nuanced: your time, your experience, and your ability to solve complex problems. And while you're great at serving clients, it can be hard to market yourself in a way that feels clear, consistent, and true to who you are. Your work is built on trust—and how you communicate your value has everything to do with earning it.

That’s where I come in.

For nearly a decade, I led marketing at Inkhouse, one of the country’s top tech PR agencies. I worked closely with subject matter experts to shape and share their viewpoints, and to connect with prospects and clients through smart, strategic content. I know that for professional services, marketing isn’t transactional—it’s relational. It’s about being known for the right things by the right people.

In that role, I built programs that fueled visibility, engagement, and long-term growth. Highlights include:

  • Leading a full rebrand and website overhaul

  • Launching rethINK PR, a newsletter that significantly expanded the email database

  • Developing positioning for integrated services that boosted client engagement and revenue

  • Managing web, newsletter, and social channels to support recruitment and lead generation

  • Creating thought leadership campaigns around key service offerings, including IPO readiness and crisis comms

  • Building an intranet for 120+ employees to strengthen culture and internal communication

  • Overseeing the brand and website launch for Inkhouse’s parent company

Earlier in my career, I worked at MSLGROUP (formerly Schwartz Communications), supporting PR for B2B tech clients, and held business development roles at Iron Mountain Digital and NetProspex.

If you’re ready to build a marketing program that’s both thoughtful and effective, I’m here for it!

Laura Garofalo, marketing consultant, helps professionals who sell knowledge - not products - communicate their value

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Professional Banter, a newsletter for consultants, coaches, and service-based pros who sell knowledge—not products. It’s packed with practical tips, fresh ideas, and the occasional strategic nudge to keep your marketing smart, human, and sustainable.

Let’s Talk

If you’re an expert who is building a brand rooted in relationships, I’d love to help you clarify your message and communicate your value.